Many people get caught by “downsizing” of their company. Maybe your manufacturing volume has dropped off a bit and you no longer have to work 8o hours a week to keep up. Maybe that class didn’t make and now you have a hole in your schedule. Maybe you lost one of your clients, and no one else is walking in the door this week.
What do you do with that downtime? Is there something you can do with that time that will pay you a dividend tomorrow. Like investing money, investing time can be a valuable asset for the future!
Things you might do with your downtime:
- Write a book in your field
- Learn a new language (Computer programming or spoken could enhance your skill set.)
- Read a new book in your field
- Work on building your connections with others in your field.
- Work on building connections with possible future clients…in a tribe building way rather than a sales way.
These are just a few ideas, but I hope the next time you are sitting around wishing there were something to do, you will use that downtime to create a better future for yourself!
Recently, the 114-year-old Sweet Briar College, a Virginia-based woman’s college, surprised its community by announcing its Board of Directors voted to close the school at the end of the summer session in August. Citing “insurmountable financial challenges,” the governing board of the 70-year-old Tennessee Temple University, a fine Christian Liberal Arts College, also voted to throw in the towel and is shutting operations down May 1 with a possible merger into Piedmont International University.Approximately 123 regionally accredited institutions failed the Department of Education’s Financial Viability test for 2014–more to close, merge and struggle.
- We will add an online education degree. Unless you think you can compete with the top online programs already out there.
- We will add an MBA. Unless you can truly add a program that is better than Harvard Business School.
- We will start …degree. Unless you know that adding that degree will take you to the top in that field and it will compliment what you are already doing.
It isn’t about starting something totally new or hopping on the latest trend. It is about figuring out what you do already that you can grow to become the very best in the world. You might need to add some things…and more importantly, you might need to delete some things. You will need to focus on your niche.
We all have played a board game or computer game. There are rules. In order to win, we must stay within those rules or it is considered cheating. Over the last 1/2 century, the landscape of business has been changing. We don’t live in the world of Leave it to Beaver anymore. The rules have changed and no one has gotten around to writing the new rulebook!
Through the eras of deregulation, globalization, reconfiguration and now many are calling the beginning of this century the era of leadership, we find ourselves competing in a global market. The rules have changed and we don’t really know what the game is anymore.
In comes the connection economy. No longer is it good to make the most quantity of the cheapest widget with an assembly line. We have almost regressed to the point where people want to do business with someone they know…or at minimum trust.
When you makes something of high quality with that personal touch, you can hold your head up high and be proud of your work. And you can charge more for that great product, great service given to people that you have connected with. Those who care about what you do will be glad to pay for it. Not just because it is great work, but because they care about you personally! They want to see you succeed almost as much as you do!
Are you making a point of connecting with your customers? Maybe you should before the game changes completely and you find yourself without a piece in the game.
How can you work with people to create opportunities out of their challenges? Recently, I have noticed things about companies with whom I deal regularly that could make them a good bit of money and improve their ability to serve their clients. My problem…I don’t know exactly who to talk with about the issues.
The two companies I am attempting to deal with are both large enterprises. On a much smaller scale though, how can you help a local business do better? What is a problem that you see a solution for. Have you seen the opportunity where others only see trouble?
You can begin to turn things upside down and make a difference! You CAN speak out and do something. You might even be able to make a living out of solving that problem!
What is an opportunity you see in the midst of a challenge?
A commercial in the Superbowl is sort of like a hurricane washing over the coastline. If you can afford it, it will reach more people than any other paid for minute of the year can reach. Most entrepreneurs can’t afford that kind of interruption publicity. We are more like the faucet that it putting out one drip of publicity at a time. A facebook status, a press release, a blog post, a tweet…over time though, each of those drips adds up! If you ever put a bucket under a leak in a pipe, you know that in time, that bucket fills up.
In the same way, each contact you have with customers, potential clients, the public in general is a drip letting them know that you exist and what your product or service is. With enough drips, you create connection. Especially when those drips are wanted and anticipated…in other words, NOT SPAM!
Most of us don’t have that one hit wonder or that great viral hit. Even if we do, it has to be backed up by more or it fizzles out and goes away.
As someone who likes to write, I am keenly aware of this principle. For any writer, the most important thing is to write every day. It doesn’t have to be the next great American novel, but writing needs to take place. Each drip (day of writing) adds up. Eventually, ideas are on paper, blog posts are put out, articles are written and books are published. No matter what you do, each drip is important.
When you are tempted to cut corners with a customer, remember, each drip matters. Will they tell their friends about the incredible service they got from you, or will they think of you as just another business that is trying to get their hard earned dollars for mediocre work?
Thank you for taking the time to read this drip today! I hope it inspired you just a little bit.
Books By Burl WalkerFor Kindle Version For Paperback Version For Kindle Version of Wild About the Church! Click HERE
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