We all have assets. One of the most valuable in today’s connection economy is the asset of our time/attention. When we give someone our time and our attention, that is time that we have the choice to be spending in millions of other ways. This is one of the reasons that I am so very thankful that you are taking the time to read this blog. You are giving me the most valuable thing you have. Your time and attention.

Marketers have shouted for our attention for decades now. The problem is that people grow numb to the shouts. They shout louder, people get more numb. It is like the idea of the billboard. If there is only one, the driver is likely to read it as it breaks the monotony of the landscape that has been rolling by for miles. When there are billboards stacked upon billboards and that is the landscape, suddenly no one reads any of them.

So how do you reach people in today’s new landscape of shouting out about your product/service not working anymore like it used to? You make real connections. You do the little things each day to show your clients that you see them as real people. Maybe you fire some of your clients so that you can really concentrate on a fewer number and show them that you value them. Every interaction is a chance to make a new connection or turn a client into a former client. How will you treat your next interaction?

 

The title might be a little misleading. I am not talking about a drug or alcohol addiction here. While those can be bad for you, that is something that most sane people realize. No one wakes up one morning healthy and of sound mind and says to themselves, “I’m going to become a raging alcoholic drug addict and end up laying face down in my own vomit in an alley tonight.”

I am discussing addictions that are a little less culturally reprehensible. Do you have an addiction to the internet? A video game? Social media? Television?

While there is nothing wrong with any of those things in moderation, are they keeping you from your goals? Are they taking the place of real interactions with real people? If so, then it is important to get take that first step by admitting that you have an addiction.

In 2008, I gave up TV cold turkey. It is amazing how much more time I had once I quit watching TV. Is there something that is stealing your time and attention? Will you get rid of it?

In the spirit of full disclosure, I am writing this to myself. I recently made the mistake of downloading a game to my phone…and have noticed that I play it way too much.

 

We all have dreams. Some to be an astronaut, some want to be a rock star, maybe you want to be a world class soccer player. Some might say that we all chase a dream, but I have notice that wouldn’t be true. Some do chase a dream. Each day they put in the work to make that dream come true. The runner puts in the miles many months out before the marathon. The soccer player trains his body and skills long before the championship game. The rock star took guitar lessons for years before hitting the stage for the first time. There is nothing worth doing that comes easily. The couch potato that dreams of being a great champion/leader/icon, is just a dreamer. In order to catch your dream, you have to get to work and do the little things each day to make it happen. It is fine to take a break, but that break can quickly become a lifestyle.

 

I am going to make a few changes here at Startstuff for the rest of the summer. As you who read this blog know, I bought a house that was a total gut and reconstruct project. As it is taking a lot of my time and energy, I will be cutting back on the blogging. Don’t worry, I am not disappearing, but the posts won’t be every day.

On the positive side, the house is coming along well. Seven months of taking on one project at a time is starting to pay off. I hope you are working on something great too! Enjoy your summer!

 

When we travel, it is more than just a relaxing vacation. It is a time for your mind to deal with new ideas. New ways to do things. New customs. New people. Different architecture. Different foods. Different landscapes…

All those changes give our mind new creativity. We will see things that the locals don’t because we aren’t from there. We can then take those ideas back to our home town and make something new of them.

It doesn’t matter if it is just a day trip, a weekend getaway or a two year backpacking trip around the world. There is much to be gained from getting out of Dodge as they say.

Where will you go? My plans for the next year include Canada and Latin America on the big end and trips around SC, NC and GA on the short trip variety. I hope you will do some exploring of the unknown and that you will be inspired to do something new!

 
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