We have an idea, we work on a prototype, but when is it time to launch the idea out there into the market place to see how it does? The opposite of great isn’t bad, it is “good enough” but when it comes to a launch, sometimes you have to take off with “good enough” [...]

No one talked about what phone they used until Andre Grey invented the ring tone. Suddenly, what used to be a boring household appliance became a social symbol. Steve Jobs managed to capitalize on that idea to the point where now the newest phone is a status symbol and users of specific types [...]